The campaign kicked off on Saturday at Lourinhã Market, attended by António Gomes, a councillor on Lourinhã Municipal Council, and Armando Militão, Valorsul’s managing director.

Valorsul has just launched the environmental awareness campaign “Mercado a Reciclar” in the municipality of Lourinhã, in partnership with the Town Council, with the aim of encouraging market traders and visitors to sort recyclable waste correctly within the market environment, thereby promoting its delivery for recycling.

The first event took place this Saturday, 30 May, between 9.00 am and 1.00 pm, at the Lourinhã Municipal Market. The initiative was attended by teams from Valorsul and the local council, who sought to raise awareness among market users by distributing recycling bags, information materials and other communication resources, emphasising the importance of separating waste such as cardboard and plastic.

The programme also included entertainment with a performance by the local group Dinobombos in the market grounds, helping to engage the community in a friendly and participatory manner.

“Markets are places where a very significant amount of waste is generated, with potential for recycling and recovery. Sorting ensures that these materials are sent for proper recycling, contributing to a more efficient use of resources and the protection of the environment,” said Armando Militão, Director of Valorsul.

António Gomes, a councillor on Lourinhã Municipal Council, also emphasised the importance of the initiative: “The community’s active participation in the correct separation of waste is fundamental to promoting a more sustainable and environmentally responsible municipality, and initiatives such as this are essential for raising awareness and engaging all citizens.”

The “Mercado a Reciclar” campaign forms part of Valorsul’s strategy to build closer ties with the municipalities within its area of operation, promoting joint solutions to improve environmental performance, increase recycling rates and encourage more sustainable behaviour in all places and situations.