At Cidade do Rock, recycling also takes centre stage Valorsul returns to Rock in Rio in 2026 with an initiative that brings together music, urban art and recycling, as part of the “Together we make the impossible happen” campaign. This reinforces the commitment to sustainability at major events, in keeping with the spirit of the festival, showing that, when everyone gets involved, recycling can also be part of the show. In an atmosphere that celebrates sharing, creativity and the involvement of thousands of people, Valorsul invites festival-goers to join this collective effort, demonstrating that small individual choices can translate into positive impacts on the scale of the entire event.

The campaign kicked off on Saturday at Lourinhã Market, attended by António Gomes, a councillor on Lourinhã Municipal Council, and Armando Militão, Valorsul’s managing director. Valorsul has just launched the environmental awareness campaign “Mercado a Reciclar” in the municipality of Lourinhã, in partnership with the Town Council, with the aim of encouraging market traders and visitors to sort recyclable waste correctly within the market environment, thereby promoting its delivery for recycling.

The digitisation project at the Lumiar Sorting Centre has won first prize in the Digital Transformation in Sustainability category. Valorsul was honoured at the National Sustainability Awards, organised by Jornal de Negócios, with the 1st Prize in the Digital Transformation in Sustainability category for its digitisation project at the Lumiar Sorting Centre in Lisbon.

On World Recycling Day, celebrated on May 17th, we remember that every gesture counts and every choice matters. We therefore highlight the Tons of Help campaign, a solidarity initiative that combines recycling with social responsibility, through which it was possible to grant €130,000 to social solidarity institutions last year, in the form of financial compensation for recyclable material delivered to Valorsul's facilities. These amounts have positively impacted thousands of people through the support provided by 70 institutions that participated in the campaign. The EGF Tons of Help campaign is aimed at social and non-profit institutions in Portugal and is available in Valorsul's area of ​​operation, regionally, and in approximately 60% of the national territory, through the 11 concessionary companies of the EGF group. 696 tons of waste sent for recycling Throughout 2025, the institutions that participated in this campaign sent more than 696 tons of packaging for recycling: 413 tons of paper/cardboard, 263 tons of plastic/metal, and 20 tons of glass. Each entity receives monetary compensation, depending on the quantity and flow of material delivered to the EGF companies' facilities.

There are goals that seem impossible until everyone starts achieving them. It is from this idea that “Together We Make the Impossible” was born, EGF's new communication concept for 2026, developed in partnership with White Way. More than a campaign, this concept is a permanent invitation to everyone's participation: citizens, municipalities, partners, companies, schools, and communities. An invitation to recycle more, separate better, and look at small daily gestures as part of a larger mission: building a more sustainable future for the country and the planet. In a sector undergoing profound transformation, marked by increasingly demanding environmental goals and the need to accelerate the transition to a more circular economy, EGF reinforces its commitment to closer, more positive, and mobilizing communication. Through its 11 dealerships, present from north to south of the country, the company wants to make sustainability clearer, more human, and more present in people's real lives. The creative concept stems from a simple and powerful paradox: the impossible begins when everyone does their part. Separating packaging, recycling a bottle, placing waste in the correct recycling bin, or participating in an environmental initiative may seem like a small gesture. But when multiplied by thousands of people, this gesture gains scale, generates impact, and brings the country closer to its environmental goals.

Valorsul, a leading waste management company in Portugal, is set to take a significant step towards modernising its operations with the implementation of an artificial intelligence system developed by Greyparrot, a company specialising in automated waste analysis solutions and one of the winners of the first edition of Open Innovation Valorsul 2024. The new technology will enable real-time monitoring of the composition of materials entering the sorting station, driving continuous improvement in results and increased operational efficiency. The aim is to enhance the capacity for recycling packaging, reducing the volume of waste sent for energy recovery. To this end, Valorsul is testing automated solutions based on Artificial Intelligence (AI) that will overcome current limitations and increase the accuracy and speed of processes. The Greyparrot Waste Intelligence system combines highly robust cameras installed above the conveyor belts with proprietary software capable of identifying and quantifying 111 material classes at high speed. At Valorsul, the equipment will be installed at strategic points – material intake, the PET product line and the rejects line – providing unprecedented operational visibility.