Valorsul was honoured with the APCE 2024 Grand Prize in the Sustainability & ESG category for its campaign ‘A good deed changes the world. Practise yours! Recycle!’, developed for World Youth Day (WYD) Lisbon 2023.

This award highlights the company's commitment to promoting sustainability and good recycling practices at the biggest event ever held in Portugal. The campaign aimed to raise awareness among pilgrims and the population of Lisbon of the importance of reducing, reusing and recycling waste, minimising the environmental impact generated by the large influx of participants.

The initiative aligned Valorsul's values with the principles of WYD 2023, such as fraternity and action in favour of a more sustainable future. The campaign included interventions on the façade of Valorsul's headquarters, signage at strategic points in Lisbon and a strong presence on social media, with daily posts in Portuguese and English.

One of the success factors was the active participation of Valorsul workers, who were the protagonists of the campaign. Workers from different areas of the company, from selective collection and waste sorting to recovery, shared their experiences and daily commitments to sustainability. The results were impressive: a 16 per cent increase in the volume of waste recycled and a 22 per cent increase in the reception of plastic and metal packaging in the municipalities of Lisbon and Loures. In addition, interaction on social networks increased significantly.

This award reinforces Valorsul's ongoing commitment to sustainability and the circular economy, highlighting the positive impact of its environmental awareness initiatives.